A Partnership to Raise Awareness and Prevent Injury


The Partnership for Awareness and Injury Prevention (PAIP) is a collaborative initiative aimed at raising awareness about the dangers of coin-sized button batteries and preventing children from swallowing them. These small, round batteries can be found in numerous household items, such as remote controls, toys, watches, hearing aids, and other electronic devices.

The main concern with coin-sized button batteries is that if swallowed by young children, they can get lodged in the esophagus or stomach and cause severe injuries or even be fatal. When the battery comes into contact with bodily fluids, it can produce an electric current that can lead to chemical burns and tissue damage.

The PAIP involves multiple stakeholders, including healthcare professionals, government agencies, non-profit organizations, and industry partners. The goal is to work together to implement strategies for preventing button battery-related injuries and educating the public, especially parents and caregivers, about the potential risks and safety measures.

The Battery Controlled partnership also works closely with electronics manufacturers to encourage them to make all battery compartments child resistant, not just those designed for children.

Together we can help families and caregivers prevent serious harm and save lives.

Join The Battery Controlled as a partner

About Safekids Aotearoa

Safekids New Zealand is the national child injury prevention service of Starship Children’s Health and a member of Safe Kids Worldwide. Our mission is to reduce the incidence and severity of unintentional injuries to New Zealand's children aged 0 - 14 years. For more information, email , visit www.safekids.org.nz or call +64 9 630 9955.

About PAIP

Some key aspects of the Partnership for Awareness and Injury Prevention's work may include:

Public Awareness Campaigns: The PAIP likely runs public awareness campaigns to inform parents and caregivers about the risks associated with button batteries. These campaigns may include advertisements, social media outreach, educational materials, and public service announcements.

Educational Resources: The initiative may develop and distribute educational resources, such as brochures, posters, and online materials, to inform parents and caregivers about the importance of safe battery handling and storage.

Safety Guidelines: The PAIP might establish and promote safety guidelines for the proper use, storage, and disposal of button batteries to minimize the risk of accidental ingestions.

Industry Cooperation: The initiative may collaborate with battery manufacturers and device manufacturers to encourage the development of safer battery compartments in products and packaging that prevent easy access for children.

Healthcare Professional Training: The PAIP could provide training and resources to healthcare professionals, such as pediatricians and emergency room staff, to ensure they can recognize and respond effectively to button battery ingestions.

Research and Data Collection: The initiative may conduct or support research to better understand the prevalence and nature of button battery ingestions and injuries, which can inform future prevention efforts.

Emergency Helpline: The PAIP may operate a dedicated helpline or partner with existing poison control centers to provide immediate guidance and support in case of a suspected button battery ingestion.




Partner Resource Center

Partners, visit our Resource Centre for tools to help spread the word



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